USA Today Article: Magazines drop print for Web to reach teens
USA Today had an article last week talking about how more and more teens are getting their usual magazine content through the web. The article also talked about how well-known brands are going away in print format, but are thriving online.
Excerpt: “Consumers’ migration to the Web has hurt overall magazines, but teen publications have been the first group of major consumer publications that have “fallen by the wayside,” said Martin S. Walker, chairman of Walker Communications, a magazine consulting firm.”
Read USA Today Article: Magazines drop print for Web to reach teens
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