Media Post article: “Run For Shelter, Home Mags Take A Beating”
While I’ve recently seen a number teen magazine closing down their print versions (mostly due to competition from the Internet), choosing instead to concentrate on their online presence, the newest casualty in the declining magazine market seems to be a bunch of how-to magazines about the home (they’re called “shelter mags”).
From a Media Post article: “As magazines struggle with the rise of the Internet and shifting consumer preferences, traditional mainstays are under siege. One notable example is “shelter” mags, including some of America’s most venerable purveyors of homemaking advice. Like lad mags on the other side of the gender divide, shelter and craft mags are caught between a rock and hard place: on one side they face competition from the Internet, and on the other, a market that may be over-saturated.”
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Well, I cant agree more.