Newsweek: Why Prime Time’s Now Your Time
Newsweek this week has an interesting story which touches upon the idea of the “attention economy,” with more and more people getting used to enjoying their entertainment when they want it, instead of watching it when the networks put it on the air. (Of course, the next step after “when” is “how” they want it, something publishers have not yet really had to grapple with).
Excerpt: “Broadcast television’s prime time as we know it is fading. Since the industry’s formative years in the 1950s, the powerful medium has revolved around initially four but now three nocturnal hours, from 8 to 11 o’clock. Mass audiences would settle in for appointment entertainment.”
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