Print is Dead: Books in Our Digital Age

The Los Angeles Times had an interesting article earlier in the week about how 2007 is going to be a year when big media companies finally integrate their offline products into an online presence. While the people being mentioned in the article are big players like NBC and Disney, smaller media companies — including book publishers — will have to increase their online activities in order to keep up with increasingly digital consumer interests, and that will include not only online marketing, but digital delivery and consumption.

From the article: “The scramble to keep up with the new medium — along with the threat of a Hollywood writers strike, the possible retirement of a handful of industry bosses and some high-profile mergers — will make for an exciting, if unpredictable, 2007 in the media, entertainment and technology businesses.”

LA Times: Putting more on the line online