The Automat Era of Books: I’ll have some Espresso with that
The Espresso print on demand machine gets a nice write up in Fortune Small Business Magazine as part of their “10 big ideas for 2007″ series. Described as an “ATM for books,” the Espresso machine is basically a vending machine for printed material, instantly producing a custom-made book from digital files. As the dominance of the huge bricks-and-mortar stores gives way in the clicks-and-mortar reality of a “print is dead” digital future, machines like Espresso could fill an extremely useful niche, turning any location into a bookstore. For instance, I took a couple of flights over the holidays, and I’m always totally stymied by the selection in an airport bookstore. Why do they only carry a totally narrow and commercial selection? Well, because of space, obviously. Imagine if you could choose from millions of titles, instead of from just a few hundred? Books could one day be distributed like hot food used to come out of a window at an Automat.
From the article: “The machine can print, align, mill, glue and bind two books simultaneously in less than seven minutes, including full-color laminated covers. It prints in any language and will even accommodate right-to-left texts by putting the spine on the right. The upper page limit is 550 pages, though by tweaking the page thickness and type size, you could get a copy of War and Peace (albeit tough to read) if you wanted.”
Forbes Small Business: An ATM for Books
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Okay. That’s the sexiest thing I’ve ever seen. The two natural questions that come to mind are 1)How much does it cost and 2)How long until that cost comes down enough to result in a reasonable price per book?