A. print is dead B. newsstands sell print C. for yourself
On the New York Times “City Room” blog yesterday, David Dunlap had a posting entitled “Coming to Newsstands Now: A New Look.” In the posting, Dunlap writes about how newsstands around the city (which he poetically describes as “a bit of ungainly but plainspoken street furniture”) are being redesigned by Grimshaw Architects, “one of the world’s leading design companies.” In an age of growing online consumption of not just news, but all kinds of entertainment (who needs The New York Post when you have Gawker?), having famous architects spend their time designing newsstands is like having leading record labels release eight-tracks. Because, in an increasingly digital world, an RSS reader is the new newsstand.
RSS readers allow people to easily find and cherry-pick the news that they want to read, thereby constructing their own publication. In fact, I find it interesting/silly that The Washington Post will put, at the top of the stories that appear on their website, where in the paper the story originally appeared (as if it makes any difference to me that something that was on the home page appeared on page B01 or C01 of the print edition). I wouldn’t care if it was on the very last page of the very last section of the paper; if it’s content I’m interested in, it’s going to be the first thing I read.
I was thinking this about when I read Joe Strupp’s article on the Editor & Publisher website entitled “’User’ Sites Choose Different News Than Mainstream Outlets.” In the article Strupp talks about how, according to a new survey, “New York Mainstream media outlets may not be offering up the stories online users most want to read.” Instead, “user-generated news sites like Yahoo give top billing to different stories than mainstream organizations.”
The story lists a number of surprising conclusions, among them that “online users gravitated toward different topics than those from traditional news outlets.” All of which goes to show that, when the New York Times claims that its paper contains “All the news that’s fit to print,” what it’s really saying is “All the news we feel like printing.” But Web 2.0 technology, and websites like Digg and Reddit, allow the users themselves to vote, endorse and share the stories that they’re interested in. The same way that on-demand television shattered prime time, the term “front page news” is now in for a bashing.
In Dunlap’s posting, he acknowledges this to a degree, asking in the end, “Perhaps more to the point, will [New Yorkers in three years] be going to newsstands at all?” My answer is, yes, of course, New Yorkers will continue going to newsstands, but the numbers will be way down from what they used to be. Or rather, they’ll be going to the newsstands for just gum and candy (and what architect in the world would like to spend their time designing a work of art for that?)
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All very true but we would be massively improved as a society if we had better-looking places to buy chocolate. That’s so Dutch!
Oh, believe me, I think the city should be much higher on the Wonka-scale, but I doubt it’ll happen.
Your point is well taken, and I hate to quibble with something so minor, but being someone whose professional duties revolve almost exclusively around “what people want online,” I have to point it out:
Just because the Times is bad at picking what should be on their homepage doesn’t mean there isn’t any place for editor-driven sites. (I.e. “what we think you want to know about.”)
Indeed, the enormous success of many blogs and online news sites (gawker, engadget, TMZ, etc.) indicates that plenty of us are still quite happy to be told what to read. Digg and Reddit have their place, but as their critics will tell you, collective news filtering has its own pitfalls.
Neither model is perfect. It’s just that, unlike online-only news sites who have had to fight every day for their very existence, the Times online isn’t exactly watching their stats like a hawk and tuning every aspect of the site to reflect them.
The success of their “most popular” module indicates that increasingly, they will.
Interesting thoughts about the news. I have a number of conservative friends who make sure to pick their news from a source that will agree with them, no matter what events are actually happening in the world–like the Drudge report and Fox. While pick-you-own-news has promise, I hope it doesn’t lead to an increasingly narrow focus on factoids that appear to support world-views.
Rob Preece
Publisher, www.BooksForABuck.com