Print is Dead: Books in Our Digital Age

Last week Joe Wikert, Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., interviewed me for his Publishing 2020 blog. Joe’s blog is really great, so I was honored to be asked. He’s also a very nice guy, and he asked some great questions.

Here’s a sample question and answer:

JW: Which of the various monetization models do you feel will work best with e-content in the future (advertising, subscription, price per unit, etc.)?

JG: All of the above. I also love that you called it “electronic content,” since that’s what it really is. And that content will vary widely, from things that we would consider today to be either a magazine or a newspaper or a book, but in the future that will all come under the heading of “content”; it will consist of words on a screen. And some material will be better suited to advertising than others, while some material will work on a subscription basis. There won’t be just one monetary model; there will be lots of them.

To read the entire interview, click here.