Dream Brule: Wallpaper founder says print is not dead
The founder of Wallpaper magazine, Tyler Brule, is launching a new publication next year named Monocle. Talking about the magazine, and the wisdom of launching something print-based during these increasingly digital times, he said, “I’m so tired of hearing from all corners of the media that print is dead. Well, it’s not. It’s a time when magazines should be pulling up their socks and turning out more fabulous, more confident, more robust products.”
Of course, the “print is dead” argument is meant more for the basic conveyance of information, and Wallpaper and magazines like it — large, colorful, status-oriented and filled with ads — are meant more to be thumbed-through or put on a coffee table than read. So a magazine like Vogue doesn’t have as much to worry about in terms of print being dead, but magazines like Newsweek and Time —which have very much felt the pinch of rising digital reading — indeed have a lot to fear. So I’d say that Brule is half-right; print is not dead for his kind of magazines, but for all the ones already put out of business by the Internet and online reading (not to mention those ones, like Slate, that have never physically existed in the first place), it’s a much different story.
Wallpaper Founder to Launch New Magazine
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[…] We have two thoughts about this. First, is there a future for glossy luxury magazines? Is it smart to launch something print-based during these increasingly digital times? A lot of people seems to think that the glossy magazines will stay forever. But there are other voices as well. The blog “Print is dead” reports about this issue here. Mediabistro is discussing the same issue with a slightly different angle here. Maybe the “web-based broadcast component” that will walk alongside with the print version in the end will be the most vital part of the complete Monocle pack? […]
[…] words again! February 13, 2007 | In Magazines, Resources, Before and after, Online publishing | Permalink| […]
Dear Tyler,
My name is Mario Kohlase, I am a Craphic Desingner.
Today I living in Germany. I am a great fan for your
style. If it´s possible, I may send to you - or your magazine some creations and ideas. Things like: Ad- masseges (pictures and drows) in my owne style. In the moment I siting by a PC with out my creations I am not in my office, but I look intrested the new informations about your new “Information-modul”. Next time I will send some pictures.
all the best
Mario Kohlase 49 0173 19 30 657 ps. nice deals
[…] TB in today’s Independent (UK), with a refreshing take on the print-is-dead […]